SWU (Starts With You, or "Começa com você", in portuguese) is originally a brazilian sustainability movement, which organised the rock music festival SWU Music & Arts. The festival had its first and only edition so far in october 2010, it was a three day long festival that had many important national and international musical acts including Linkin Park, Kings of Leon, Queens of the Stone Age and Rage Against the Machine. It took place in the Arena Maeda in Itu and in october 9th, 10th and 11th. Arena Maeda is actually a farm, which hosts many events because of its good terrain and location. The event also had most of its main concerts recorded and played live in international television.